MELAKA: The Impression Series of Encore Melaka theatre by Yong Tai Berhad (YTB) is set to open in the second quarter of this year.
Chief Minister Datuk Seri Idris Haron said Encore Melaka was a tourism business that had a positive economic impact and relevant secondary effects associated to it.
He said Encore Melaka was working closely with tourism officials to maximise the project’s impact.
“Encore Melaka takes pride in its local production team and capability. From the performers to the crew, to the content of the show and song composition, there is a good balance between the needed knowledge transfer from China and the effort to preserve local cultural identity,” he said during his official visit to the site in Impression City, Kota Laksamana here.
Yong Tai chief executive officer Datuk Boo Kuang Loon said the opening of Encore Melaka theatre would be a game changer for tourism in the state, propelling it into the global spotlight.The 70-minute show will enthral the audience with local life stories.
“We want to see an increased flow of tourists to Melaka, contributing to economic growth in 2019 and beyond,” said Boo.
He added that his company took into account local needs and interests, as well as providing job opportunities for the local community.
“Our aim is to promote the participation of small businesses in cultural tourism, and we are confident the project will inject about RM300mil a year into the local economy.”
Read more at https://www.thestar.com.my/metro/metro-news/2018/04/14/encore-melaka-scheduled-to-open-middle-of-the-year/#Hk8pzulkrvTs089C.99
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